Health & Fitness
The US Postal Service Finally Gets It
In an attempt to stay relevant to area retail businesses, the US Postal Service has created a service to help businesses target their audiences better, more efficiently.
Rick Lyons, 95 North Marketing & Design
E-mail: rick@go95north.com
In an attempt to stay relevant to area retail businesses, the US Postal Service has
created a service to help businesses target their audiences better, more efficiently. And believe it or not, it actually works!
Find out what's happening in Levittownwith free, real-time updates from Patch.
The new service is called "Every Door Direct Mail" and it allows you
to select actual mail carrier routes to ensure your direct mail business
promotion is delivered to every home in a specific area (as opposed to the
costly process of buying a mailing list from an outside vendor and possibly
missing some important homes).
Their web site lets you pick mail routes by city, zip or even by neighborhood ...as in blocks of homes at a time. Talk about no waste! The site even allows you
to identify the number of active households and businesses in a chosen area to
help you estimate postage before you commit!
Find out what's happening in Levittownwith free, real-time updates from Patch.
So you no longer have to pay $.44 per piece....with this service, it’s
more like $.14 per piece .....meaning a mailing that goes to every
mail box in the area that you select costs you only $700 in postage ....not
$2200. Of course you still have to create and design an impressive mailer
and have it printed - but the process couldn't be easier.
The result is an efficient and affordable way to reach every customer in your
target area. Way to go US Post Office!
Visit
eddm.usps.com for a free demo and to get your own free kit today.
