Transportation Management Association Bucks introduced a new logo for its Bucks County High School Seatbelt Safety Challenge program that was designed by a student from TMA member ITT Technical Institute in Levittown.
Justin Ulrich of Riverside, N.J. had his logo chosen by the staff of TMA Bucks as students of ITT’s Visual Communication’s class submitted their designs through a partnership effort. The logo will be used in a variety of formats including T-shirts that are distributed to area high school activity clubs promoting the challenge. The logo was introduced on Jan. 12.
Ulrich’s classmate Michael Badial, of Bensalem, also had his seatbelt awareness poster selected and will have it displayed at 15 participating high schools in the 5th Annual Bucks County High School Seatbelt Safety Challenge.
"This was an incredible opportunity and experience for our students to work with TMA Bucks on this project," said ITT Technical Institute’s school chair of drafting and design Jennifer McLaughlin. "We cannot express enough gratitude to TMA Bucks for partnering with us and offering our students a chance to get real world work experience that will benefit them in a variety of ways as they build their resumes and are getting ready to launch their careers."
The Bucks County High School Seatbelt Safety Challenge is TMA Bucks’ seatbelt awareness initiative that encourages high schools throughout Bucks County to raise its student seatbelt safety usage from the fall to spring with the schools with the highest total percentage in usage and greatest percentage increase in usage being awarded with $500 cash grants and perpetual plaques.
Sponsors for this year’s challenge are: Verizon, AAA Mid-Atlantic, McCafferty Auto Group, McMahon Associates, Univest, Visit Bucks County and Senator Tommy Tomlinson.
"As a local organization in Bucks County, it is important for us to be involved in partnerships like this where everyone benefits from the outcome," said TMA Bucks executive director Bill Rickett. "This project made it possible for one of our longtime members to get involved in an assignment that was a tremendous learning experience for their students. At the same time, the hard work of the students allowed the TMA to enhance the logo and image for one of our most recognizable and successful programs in the community.”
TMA Bucks is a private, non-profit, membership supported transportation management association that provides leadership for transportation issues throughout Bucks County. Information on membership is available attmabucks.com or by calling 215-244-9082.